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Einführung in das E-Business Read chapter Read first chapter

2020 | OriginalPaper | Chapter

Online-Auktionsmarktplätze

Authors : Bastian Popp, Davina Weintz

Published in: Handbuch Digitale Wirtschaft

Publisher: Springer Fachmedien Wiesbaden

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Zusammenfassung

Online-Auktionsmarktplätze erfreuen sich in Zeiten der Digitalisierung großer Beliebtheit. Unterschiedliche Geschäftsmodelle und Auktionsformen bieten sowohl Unternehmen als auch Privatpersonen Verkaufs- und Kaufoptionen im B2B-, B2C- und C2C-Bereich. Die bekannteste B2C/C2C-Auktions-Plattform stellt eBay dar, während im B2B-Bereich insbesondere Beschaffungsmarktplätze von Bedeutung sind. Kaufverhalten und Preisbereitschaft der Konsumenten werden von zahlreichen Faktoren beeinflusst. Der Marktplatzbetreiber muss als Intermediär den Marktplatz für Anbieter und Nachfrager attraktiv gestalten.

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previous chapter Ein Überblick der E-Marktplätze im B2B-Bereich
next chapter Dynamic Pricing: Preisfindung auf elektronischen Marktplätzen
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Metadata
Title
Online-Auktionsmarktplätze
Authors
Bastian Popp
Davina Weintz
Copyright Year
2020
Book
Handbuch Digitale Wirtschaft

Print ISBN: 978-3-658-17290-9

Electronic ISBN: 978-3-658-17291-6

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-658-17291-6_46