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Marketing Review St. Gallen

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01-10-2015 | Schwerpunkt

Online Product Disposition on the Rise — The Specific Case of Online Resale

Published in: Marketing Review St. Gallen | Issue 5/2015

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Little attention has been devoted to resale and the limited research in this area has focused primarily on buyers. The concept of sellers’ motivations to resell products online is developed and the first scale to measure the motivations driving online reselling is presented. A robust, six-factor scale with twenty items is proposed. …

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Title: Online Product Disposition on the Rise — The Specific Case of Online Resale
Publication date: 01-10-2015
Published in: Marketing Review St. Gallen / Issue 5/2015
Print ISSN: 1865-6544
Electronic ISSN: 1865-7516
DOI: https://doi.org/10.1007/s11621-015-0577-6

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