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Published in:
1984 | OriginalPaper | Chapter
P
Author : Michael J. Baker
Published in: Macmillan Dictionary of Marketing and Advertising
Publisher: Macmillan Education UK
Included in: Professional Book Archive
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P’s of marketing mix. An alliteration created to encapsulate the basic activities of the marketing discipline, the ‘four P’s’ are: product, price, promotion and place. (JRB)