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2015 | OriginalPaper | Chapter

Perceived Risk and Voting Behavior

Authors : Thomas R. Baird, Inga S. Baird, Maurice G. Clabaugh

Published in: Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Publisher: Springer International Publishing

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The purpose of this pilot study is to conceptualize the application of perceived risk to voting behavior, to measure the perceived risks voters associated with specific candidates, and determine if there is any relationship between the voters’ risk perception and their actual voting pattern.

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Metadata
Title
Perceived Risk and Voting Behavior
Authors
Thomas R. Baird
Inga S. Baird
Maurice G. Clabaugh
Copyright Year
2015
Book
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

Print ISBN: 978-3-319-16945-3

Electronic ISBN: 978-3-319-16946-0

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-16946-0_79