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Published in:
2015 | OriginalPaper | Chapter
Sex Differences in Attitudes Toward United Way
Authors : Arthur J. Adams, Subhash C. Lonial
Published in: Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
Publisher: Springer International Publishing
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This study reports on sex differences in attitudes toward a particular metropolitan United Way organization found in a large sample size survey. Although previous studies with different objectives have not found major differences according to sex, several significant findings were made on variables which correlate highly with the size of the contribution. Possible explanations for the results are offered as well as a strategy to deal with the situation in future campaign group solicitation meetings.