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01-07-2013 | Interaction

Polaris India / Creating Mass From Niche

Published in: Auto Tech Review | Issue 7/2013

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As Indians take up newer lifestyles, adventure sports are gaining more popularity. One of the most accessible segments is power sports, where Polaris is a major player. Globally, the company posted revenues of $ 3.2 bn in 2012. India being a new market is relatively small, but growing. To get a clear picture of this niche industry and the company, we caught up with Pankaj Dubey, Managing Director, Polaris India Pvt Ltd on the sidelines of a drive experience of Polaris vehicles. …

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Title: Polaris India / Creating Mass From Niche
Publication date: 01-07-2013
Publisher: Springer India
Published in: Auto Tech Review / Issue 7/2013
Print ISSN: 2250-3390
Electronic ISSN: 2347-9434
DOI: https://doi.org/10.1365/s40112-013-0351-6

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