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The Role of Operations Research in Public Policy Read chapter Read first chapter

2003 | OriginalPaper | Chapter

Preference Measurement with Conjoint Analysis and AHP: An Empirical Comparison

Authors : Roland Helm, Laura Manthey, Armin Scholl, Michael Steiner

Published in: Operations Research Proceedings 2002

Publisher: Springer Berlin Heidelberg

Included in: Professional Book Archive

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Conjoint analysis (CA) and analytic hierarchy process (AHP) are common methods for measuring preferences with CA dominating marketing research and practice and AHP becoming more and more relevant as a tool of decision analysis.

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Metadata
Title
Preference Measurement with Conjoint Analysis and AHP: An Empirical Comparison
Authors
Roland Helm
Laura Manthey
Armin Scholl
Michael Steiner
Copyright Year
2003
Publisher
Springer Berlin Heidelberg
Book
Operations Research Proceedings 2002

Print ISBN: 978-3-540-00387-8

Electronic ISBN: 978-3-642-55537-4

Copyright Year: 2003

DOI
https://doi.org/10.1007/978-3-642-55537-4_84