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Creating Brand Names: Strategic and International Considerations Read chapter Read first chapter

2015 | OriginalPaper | Chapter

Preparing Hospitality Professionals to Serve the Multicultural Market: Creating an Internationalized Curriculum

Authors : Paulette M. Popovich, Susan S. Hubbard, Catherine A. Solheim

Published in: Proceedings of the 1996 Multicultural Marketing Conference

Publisher: Springer International Publishing

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Hospitality management faculty are facing the challenge of developing a comprehensive international program using theory from the field of international education. The vision and goals, the hierarchical framework upon which actions plans have been implemented, progress to date, and future objectives are presented as a model for other programs.

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previous chapter Teaching Principles of Marketing from a Multicultural Perspective: A Proposed Exchange Framework
next chapter The Impact of Ethnicity on Values: An Exploratory Study of Blacks, Whites and Hispanics Using the List of Values
Metadata
Title
Preparing Hospitality Professionals to Serve the Multicultural Market: Creating an Internationalized Curriculum
Authors
Paulette M. Popovich
Susan S. Hubbard
Catherine A. Solheim
Copyright Year
2015
Book
Proceedings of the 1996 Multicultural Marketing Conference

Print ISBN: 978-3-319-17394-8

Electronic ISBN: 978-3-319-17395-5

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-17395-5_41