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Published in:
1992 | OriginalPaper | Chapter
Prologue
Author : Michael J. Baker
Published in: Marketing Strategy and Management
Publisher: Macmillan Education UK
Included in: Professional Book Archive
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Prologues, like overtures, are intended to achieve at least three objectives: 1To establish the point of departure;2To indicate the direction in which one is to proceed; and3To introduce some of the themes which will be encountered as the plot unfolds.