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Published in:
Introduction: From Trading to Brand Leadership Read chapter Read first chapter

1997 | OriginalPaper | Chapter

Proximity Retailing

Authors : Andrew Wileman, Michael Jary

Published in: Retail Power Plays: From Trading to Brand Leadership

Publisher: Palgrave Macmillan UK

Included in: Professional Book Archive

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At the other end of the spectrum from fashion retailing, proximity retailers face the toughest task in attempting to build up strong brands.

previous chapter Repertoire Retailing: Fashion and Home Lifestyle
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Metadata
Title
Proximity Retailing
Authors
Andrew Wileman
Michael Jary
Copyright Year
1997
Publisher
Palgrave Macmillan UK
Book
Retail Power Plays: From Trading to Brand Leadership

Print ISBN: 978-1-349-14380-1

Electronic ISBN: 978-1-349-14378-8

Copyright Year: 1997

DOI
https://doi.org/10.1007/978-1-349-14378-8_5

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