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Prozessorientiertes Produktmanagement: Arbeitsprozesse, Prozessorientiertes Marketing und Innovationsmanagement

  • 2019
  • OriginalPaper
  • Chapter
Published in:
Author
Klaus J. Aumayr
Published in
Erfolgreiches Produktmanagement
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Zusätzlich zur Lösung von Organisationsfragen haben Sie als Produktmanager auch die Prozessorganisation abzustimmen und zu gestalten. Gerade im Produktmanagement dominieren abteilungs- und bereichsübergreifende Prozesse und Abläufe die klassische Aufbauorganisation. Nutzen Sie diesen Gestaltungsspielraum! Entwickeln Sie Prozessvorschläge und produktmanagementrelevante Abläufe und integrieren Sie diese in Ihrem Unternehmen. Sie können damit einen wesentlichen Beitrag zum Schnittstellenmanagement liefern und Ihre Arbeit als Produktmanager wesentlich erleichtern.

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previous chapter Produktmarketing: Strukturen, Erfolgsfaktoren und praktische Hilfsmittel
Title
Prozessorientiertes Produktmanagement: Arbeitsprozesse, Prozessorientiertes Marketing und Innovationsmanagement
Author
Klaus J. Aumayr
Copyright Year
2019
Book
Erfolgreiches Produktmanagement

Print ISBN: 978-3-658-25365-3

Electronic ISBN: 978-3-658-25366-0

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-658-25366-0_3