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Managing Consumers’ Negative Comments in Period of Crisis. The Case of the Greek Super Markets Read chapter Read first chapter

2019 | OriginalPaper | Chapter

Public Sector Marketing in a Period of Crisis: Perceptions and Challenges for the Public Sector Managers

Authors : Ioannis Antoniadis, Maria Stathopoulou, Panagiotis Trivellas

Published in: Strategic Innovative Marketing

Publisher: Springer International Publishing

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Abstract

Public sector marketing has been an important field of marketing study as public sector management paradigms evolve and change because of the challenges posed by e-governance and information technologies. These changes are also reflected in the new models of public administration (New Public Management—NPM) that are more market and customer oriented. In this paper, the perceptions toward the importance of marketing in the public sector are examined, using the NPM model. Structured interviews were performed and questionnaires were filled in by 30 executives working in the public sector in the region of Western Macedonia and Epirus. Our findings show that public sector executives do not consider marketing to be a priority and therefore it is not used at the full of its potential in a way that it could promote the provided services and improve the image that citizens have toward the public administration.

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previous chapter “Emotional Exhaustion and Perceived Corporate Social Responsibility: A Case Study of a Port Logistics Organization”
next chapter Consideration of Consumer Behaviour on Environmental Labelled Agrifood Products
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Metadata
Title
Public Sector Marketing in a Period of Crisis: Perceptions and Challenges for the Public Sector Managers
Authors
Ioannis Antoniadis
Maria Stathopoulou
Panagiotis Trivellas
Copyright Year
2019
Book
Strategic Innovative Marketing

Print ISBN: 978-3-030-16098-2

Electronic ISBN: 978-3-030-16099-9

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-030-16099-9_4

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