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International Review on Public and Nonprofit Marketing

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01.11.2010 | Theoretical Developments

Public sector marketing, political science and the science of public administration: the evolution of a transdisciplinary dialogue

verfasst von: Ramón Bouzas-Lorenzo

Erschienen in: International Review on Public and Nonprofit Marketing | Ausgabe 2/2010

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Abstract

This article describes the evolution of the application of marketing techniques to the public sector and evaluates how political science and public administration have responded to them. Within the framework of the new definition of marketing established by the American Marketing Association (AMA), this article also discusses the potential of marketing in contemporary public management and its coherence with democratic values.

Vorheriger Artikel Integrating socio-cultural paradigms in nonprofit marketing—the case of blood donation among African communities in Australia

Nächster Artikel Consumer behavioural intentions in cause-related marketing. The role of identification and social cause involvement

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Titel: Public sector marketing, political science and the science of public administration: the evolution of a transdisciplinary dialogue
verfasst von: Ramón Bouzas-Lorenzo
Publikationsdatum: 01.11.2010
Verlag: Springer-Verlag
Erschienen in: International Review on Public and Nonprofit Marketing / Ausgabe 2/2010
Print ISSN: 1865-1984
Elektronische ISSN: 1865-1992
DOI: https://doi.org/10.1007/s12208-010-0057-2

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