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2016 | OriginalPaper | Chapter

Pure Plays and How They Change the World

Author : Chris Outram

Published in: Digital Stractics

Publisher: Palgrave Macmillan UK

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In terms of industry development and competitive transformation, the Internet era has been an unprecedented period. The pace at which consumers have changed attitudes, new business models have been developed/introduced, and new competitors have risen (and in some cases fallen) is breathtaking.

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Metadata
Title
Pure Plays and How They Change the World
Author
Chris Outram
Copyright Year
2016
Publisher
Palgrave Macmillan UK
Book
Digital Stractics

Print ISBN: 978-1-349-55869-8

Electronic ISBN: 978-1-137-57483-1

Copyright Year: 2016

DOI
https://doi.org/10.1007/978-1-137-57483-1_5

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