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How Creative Mindset Is Involved in Positive Emotions and Attitude that Affects Creative Design Process Read chapter Read first chapter

2020 | OriginalPaper | Chapter

Quantitative Research on the Relationship Between Design Elements and Kansei Image of Electric Vehicle Styling

Authors : Mingzhu Li, Canqun He, Zhangping Lu, Liqing Huang

Published in: Advances in Interdisciplinary Practice in Industrial Design

Publisher: Springer International Publishing

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Abstract

In order to meet the needs of users’ emotional experience, quantitative research is carried out on the relationship between product form design elements and Kansei image. The whole research process consists of five steps. Firstly, product samples and Kansei words are collected and selected. Secondly, a new tool is proposed to measure Kansei image, called “Image Circumplex”. Thirdly, the form design elements are extracted comprehensively based on Morphological Analysis and Protocol Analysis. Fourthly, Quantification Theory Type I is applied to build the relationship between design elements and Kansei words, and the mathematical model is constructed to support product form design. Finally, the proposed approach is presented and illustrated using a case study of electric vehicle design. The quantitative results of the relationship between form design elements and Kansei image can provide effective support for product form design, evaluation and decision-making.

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Metadata
Title
Quantitative Research on the Relationship Between Design Elements and Kansei Image of Electric Vehicle Styling
Authors
Mingzhu Li
Canqun He
Zhangping Lu
Liqing Huang
Copyright Year
2020
Book
Advances in Interdisciplinary Practice in Industrial Design

Print ISBN: 978-3-030-20469-3

Electronic ISBN: 978-3-030-20470-9

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-030-20470-9_26

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