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2011 | OriginalPaper | Chapter

Reputation Management in Different Stakeholder Groups

Author : Lars Fiedler

Published in: Reputation Management

Publisher: Springer Berlin Heidelberg

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Abstract

Fiedler applies a type of measurement for his study on “Reputation Management in Different Stakeholder Groups”. Fiedler uses an innovative approach to scrutinize the components of corporate reputation and its effects on stakeholder commitment and to analyze the differences that occur between various stakeholder groups: he combines stakeholder theory with social network theory and thus takes into account the power of word-of-mouth communication. Based on his findings, “tailored reputation management strategies” can be derived.

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previous chapter Measuring Media Corporate Reputations

next chapter Customer-Based Corporate Reputation: Introducing a New Segmentation Criterion

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Title: Reputation Management in Different Stakeholder Groups
Author: Lars Fiedler
Publisher: Springer Berlin Heidelberg
Book: Reputation Management
Print ISBN: 978-3-642-19265-4

Electronic ISBN: 978-3-642-19266-1

Copyright Year: 2011
DOI: https://doi.org/10.1007/978-3-642-19266-1_13