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2019 | OriginalPaper | Chapter

Review of Theoretical Models and Limitations of Social Commerce Adoption Literature

Authors : Prianka Sarker, Hatice Kizgin, Nripendra P. Rana, Yogesh K. Dwivedi

Published in: Digital Transformation for a Sustainable Society in the 21st Century

Publisher: Springer International Publishing

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Abstract

Social commerce is emerging as an important platform in e-commerce. It brings people to the comfort zone to buying and selling product that they cannot reach physically. The purpose of this research is to review the empirical research on social commerce published between 2012 to 2019. The paper mainly reviews the theories and models used in this area and limitations acknowledged by studies in social commerce area. The findings indicated that TAM, social support theory and S-O-R model are some of the most frequently used models. Also, use of biased sample, limited factors and cross-sectional studies are some of the most common limitations used across majority of studies.

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Metadata
Title
Review of Theoretical Models and Limitations of Social Commerce Adoption Literature
Authors
Prianka Sarker
Hatice Kizgin
Nripendra P. Rana
Yogesh K. Dwivedi
Copyright Year
2019
Book
Digital Transformation for a Sustainable Society in the 21st Century

Print ISBN: 978-3-030-29373-4

Electronic ISBN: 978-3-030-29374-1

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-030-29374-1_1

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