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Erschienen in:
Buchtitelbild

2019 | OriginalPaper | Buchkapitel

Review of Theoretical Models and Limitations of Social Commerce Adoption Literature

verfasst von : Prianka Sarker, Hatice Kizgin, Nripendra P. Rana, Yogesh K. Dwivedi

Erschienen in: Digital Transformation for a Sustainable Society in the 21st Century

Verlag: Springer International Publishing

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Abstract

Social commerce is emerging as an important platform in e-commerce. It brings people to the comfort zone to buying and selling product that they cannot reach physically. The purpose of this research is to review the empirical research on social commerce published between 2012 to 2019. The paper mainly reviews the theories and models used in this area and limitations acknowledged by studies in social commerce area. The findings indicated that TAM, social support theory and S-O-R model are some of the most frequently used models. Also, use of biased sample, limited factors and cross-sectional studies are some of the most common limitations used across majority of studies.

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Vorheriges Kapitel Correction to: Digital Transformation for a Sustainable Society in the 21st Century
Nächstes Kapitel Care About Your Customer: A Use and Gratification Study Regarding Co-creation and Customer Engagement on Facebook
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Metadaten
Titel
Review of Theoretical Models and Limitations of Social Commerce Adoption Literature
verfasst von
Prianka Sarker
Hatice Kizgin
Nripendra P. Rana
Yogesh K. Dwivedi
Copyright-Jahr
2019
Buch
Digital Transformation for a Sustainable Society in the 21st Century

Print ISBN: 978-3-030-29373-4

Electronic ISBN: 978-3-030-29374-1

Copyright-Jahr: 2019

DOI
https://doi.org/10.1007/978-3-030-29374-1_1