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Key Influencers: Locating, Measuring, and Creating Programs to Influence Social Media Influencers Read chapter Read first chapter

2015 | OriginalPaper | Chapter

Rewards, Can They be Used to Help the Coordination of Sales and Makreting Activities?

Authors : Kenneth Le Meunier-FitzHugh, Leslie Le Meunier-FitzHugh

Published in: Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference

Publisher: Springer International Publishing

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This paper considers the role that rewards play in improving sales and marketing coordination. The findings highlighted that organizations may use an aligned rewards to encourage greater collaboration between sales and marketing personnel, but that this needs receive support from senior managers through goal and activity alignment to be effective.

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Metadata
Title
Rewards, Can They be Used to Help the Coordination of Sales and Makreting Activities?
Authors
Kenneth Le Meunier-FitzHugh
Leslie Le Meunier-FitzHugh
Copyright Year
2015
Book
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference

Print ISBN: 978-3-319-11796-6

Electronic ISBN: 978-3-319-11797-3

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-11797-3_158