1992 | OriginalPaper | Chapter
Rising Sectors — Private
Author : Jon Woronoff
Published in: Japanese Targeting
Publisher: Palgrave Macmillan UK
Included in: Professional Book Archive
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It was not only the government which singled out attractive products and mobilised its resources to promote them. This was done throughout the postwar period by the private sector, often with striking success. In some of these exercises, the public role was secondary, minor or negligible. But this did not keep the businessmen from pushing ahead. The goal they had in mind, although not always stated publicly, was not so much a strong economy or international recognition as market share and sometimes profits.