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2023 | OriginalPaper | Chapter

3. Russia 1981–1999

Author : Albina Gayoso

Published in: Understanding Political Public Relations Techniques

Publisher: Springer Nature Singapore

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Abstract

A combination of factors converged across these three periods as the effects of the Cold War, in general, had exhausted the Soviet Union And it did not have enough resources to “battle” with the USA. The ongoing space race and a seemingly never-ending arms race with the USA, declining oil prices from a mid-1970s high, and an increasingly unpopular (and ultimately unwinnable) war in Afghanistan were significant in undermining the USSR’s capacity to maintain its global pre-eminence.

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Appendix
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Footnotes
1
Especially in combination as “high trust” the phrase has relative frequency between the 1960s and the mid-1980s, which makes it a good marker of Soviet official speeches. Further touched in discourse discussion below.
 
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Metadata
Title
Russia 1981–1999
Author
Albina Gayoso
Copyright Year
2023
Publisher
Springer Nature Singapore
Book
Understanding Political Public Relations Techniques

Print ISBN: 978-981-19-7598-1

Electronic ISBN: 978-981-19-7599-8

Copyright Year: 2023

DOI
https://doi.org/10.1007/978-981-19-7599-8_3