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2023 | OriginalPaper | Chapter

2. Method Development

Author : Albina Gayoso

Published in: Understanding Political Public Relations Techniques

Publisher: Springer Nature Singapore

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Abstract

The methodological considerations and techniques used in this study of inauguration speeches involves a qualitative framework for the discursive analysis of the political public relations (PPR). This was assisted by the use of computer-assisted qualitative data analysis (CAQDA) software, as will be discussed in more detail below.

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Footnotes
1
Each of the software companies provided supporting documents and research, so potential users can see how it was developed and tested and have confidence in the advertised accuracy and functionality.
 
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Metadata
Title
Method Development
Author
Albina Gayoso
Copyright Year
2023
Publisher
Springer Nature Singapore
Book
Understanding Political Public Relations Techniques

Print ISBN: 978-981-19-7598-1

Electronic ISBN: 978-981-19-7599-8

Copyright Year: 2023

DOI
https://doi.org/10.1007/978-981-19-7599-8_2