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2023 | OriginalPaper | Buchkapitel

2. Method Development

verfasst von : Albina Gayoso

Erschienen in: Understanding Political Public Relations Techniques

Verlag: Springer Nature Singapore

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Abstract

The methodological considerations and techniques used in this study of inauguration speeches involves a qualitative framework for the discursive analysis of the political public relations (PPR). This was assisted by the use of computer-assisted qualitative data analysis (CAQDA) software, as will be discussed in more detail below.

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Titel: Method Development
verfasst von: Albina Gayoso
Verlag: Springer Nature Singapore
Buch: Understanding Political Public Relations Techniques
Print ISBN: 978-981-19-7598-1

Electronic ISBN: 978-981-19-7599-8

Copyright-Jahr: 2023
DOI: https://doi.org/10.1007/978-981-19-7599-8_2