Understanding Political Public Relations Techniques

An Exploration of Their Value and Function for Political Communication

verfasst von: Albina Gayoso

Verlag: Springer Nature Singapore

Enthalten in: Springer Professional "Wirtschaft+Technik" , Springer Professional "Wirtschaft"

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Über dieses Buch

This book focuses on Political Public Relations (PPR) Techniques of both Russian and US Leaderships. It does so by analysing leadership (presidential or otherwise) inaugural addresses from the two countries between 1980 to 2018, using triangulation analysis of verbal, non-verbal language, and emotions of speakers.

Given that the Russian perception of Political Public Relations, known as Political Technologies (PT) in Russia, is unique and often misunderstood or misinterpreted in Western scholarship, the book acts as a bridge between these two fields of studies. With that in mind, the study of Political Technologies is explained and applied in a wider sense than is offered by other disciplines, specifically in more meaningful ways than suggested in communications discipline in the West. In doing so, the book not only offers a deep dive into theory, but also provides a unique methodology aiming at extracting and analysing PPR or PT techniques. This triangulation method allows us to investigate a combined effect of audio visual and verbal “effects” on the general public, and offers a way of interpreting such “effects”.

Readers would understand more about the research dynamic in PPR discipline, apply the triangulation methodology to expand this research, and more generally find out more about the evidence-based list of PPR techniques and their applications and interpretations.”

Inhaltsverzeichnis

Frontmatter

Chapter 1. Introduction

Albina Gayoso

Chapter 2. Method Development

Abstract

The methodological considerations and techniques used in this study of inauguration speeches involves a qualitative framework for the discursive analysis of the political public relations (PPR). This was assisted by the use of computer-assisted qualitative data analysis (CAQDA) software, as will be discussed in more detail below.

Albina Gayoso

Chapter 3. Russia 1981–1999

Abstract

A combination of factors converged across these three periods as the effects of the Cold War, in general, had exhausted the Soviet Union And it did not have enough resources to “battle” with the USA. The ongoing space race and a seemingly never-ending arms race with the USA, declining oil prices from a mid-1970s high, and an increasingly unpopular (and ultimately unwinnable) war in Afghanistan were significant in undermining the USSR’s capacity to maintain its global pre-eminence.

Albina Gayoso

Chapter 4. USA 1981–1999

Abstract

Between 1981 and 2000 there were three presidents of the USA: Ronald Reagan (1981–1984, 1985–1988), George Herbert Walker Bush (1989–1992) and Bill Clinton (1993–1996, 1997–2000). By the end of the first decade of this period, the USA had triumphed over its Cold War nemesis, the USSR, to become unchallenged as the world’s sole superpower. For most of the following decade, the USA attempted to take advantage of its capacity to set the global geopolitical agenda.

Albina Gayoso

Chapter 5. Russia 2000–2013

Abstract

Between 2000 and 2013 there were four inauguration speeches in Russia: three given by Vladimir Putin in 2000, 2004 and 2012, and one by Dimitri Medvedev in 2008. Despite the massive changes that Russia went through in the 1990s, the protocol department responsible for inaugurations did not have to start from scratch. As shown in Chapter Four, there was already a history of such occasions. Even though ten years had passed since the collapse of the Soviet Union, the new Russia faced considerable financial instability, high crime rates and ongoing incidents of terrorism.

Albina Gayoso

Chapter 6. USA 2000–2013

Abstract

Between 2001 and 2013 there were two presidents who each served two terms: George W. Bush (2000–2004, 2004–2008) and Barack Obama (2008–2012, 2012–2016). This chapter covers the analysis results for the inauguration addresses given by G. W. Bush in 2001 and 2005, and by Obama in 2009 and 2013. This was a momentous sixteen years as it was marked by several devastating terrorist acts that saw the first attack on the US mainland for nearly two centuries. In response, Bush took a series of decisions that fundamentally changed the US foreign policy.

Albina Gayoso

Chapter 7. Trump 2017 and Putin 2018

Abstract

Would it be correct to say that Donald Trump’s victory in 2016 elections startled the world? Probably. After all, of all the candidates to succeed in the presidency, Trump alone lacked any government or military experience (Dimock and Gramlich in How America changed during Trump’s presidency, 2021). Trump’s victory and his history seemed to stand in stark contrast with that of his predecessor, Barack Obama, who some have suggested “would be considered the most important president since Franklin D. Roosevelt” (Waldman et al. in Kidney International Reports 1:73–84, 2016).

Albina Gayoso

Chapter 8. Implications

Albina Gayoso

Chapter 9. Conclusion

Albina Gayoso

Backmatter

Titel: Understanding Political Public Relations Techniques
verfasst von: Albina Gayoso
Verlag: Springer Nature Singapore
Electronic ISBN: 978-981-19-7599-8
Print ISBN: 978-981-19-7598-1
DOI: https://doi.org/10.1007/978-981-19-7599-8