Skip to main content
Top

2022 | OriginalPaper | Chapter

6. Scenario and Model Development

Author : Patrick Siegfried

Published in: Digitalisation in Mobility Service Industry

Publisher: Springer International Publishing

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

This chapter begins with a forecast of the future of the digital mobile market, following the framework provided by Meinert. The author believes that since 2018, Google, Facebook, Amazon and other companies have jointly launched a new digital revolution and seized the market. Companies such as Daimler and BMW have greatly expanded their service portfolios and coverage in order to remain competitive. The intensified competition and the rich network information make the mobile industry into a fierce price war. The author measures The traffic volume of digital mobility systems from a service-based view. A new Digital Mobility Split (DMS) is also built. The DMS quantifies and depicts the proportion of usage of the available mobility options based on a predetermined parameter. In the end, the author split the sample data into Table 6.2.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Footnotes
1
All variables with a mean score below 3 have been considered in the preference model computation.
 
Literature
go back to reference Graeff, T. (1999). Uninformed response bias in measuring consumers’ brand attitudes. Advances in Consumer Research, 26, 632–639. Graeff, T. (1999). Uninformed response bias in measuring consumers’ brand attitudes. Advances in Consumer Research, 26, 632–639.
go back to reference Meinert, S. (2014). Leitfaden Szenarioentwicklung. European Trade Union Institute (ETUI). Meinert, S. (2014). Leitfaden Szenarioentwicklung. European Trade Union Institute (ETUI).
go back to reference Schoemaker, P. J. H. (1995). Scenario planning: A tool for strategic thinking. Sloan Management Review, 36(2), 25–40. Schoemaker, P. J. H. (1995). Scenario planning: A tool for strategic thinking. Sloan Management Review, 36(2), 25–40.
Metadata
Title
Scenario and Model Development
Author
Patrick Siegfried
Copyright Year
2022
DOI
https://doi.org/10.1007/978-3-031-07151-5_6

Premium Partner