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31-07-2023 | ORIGINAL PAPER

Selection of yarns for manufacturing handloom Varanasi brocade by using the AHP method

Authors: Angika Kushwaha, Kavita Chaudhary, C. Prakash, M. K. P. Naik

Published in: Polymer Bulletin | Issue 5/2024

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Abstract

The yarn selection is an essential step in the manufacturing of brocade. The objective of the research paper is the selection of the best yarn for manufacturing handloom Varanasi brocade. In this research paper, the nine natural fibers (Cotton, Kapok, Hemp, Jute, Palm, Pineapple, Bamboo, Sisal, and Flax) and their properties (Cost, Availability, Comfort, Durability, Texture, color, luster, Ease of use and social values) are considered. This study was conducted in two stages. In first stage, a draft questionnaire was created by considering previous research papers and informal consultation with Analytical hierarchy process (AHP) professionals. It was then tested with seven respondents. In the second stage, the questionnaire was circulated to the 135 consumers. An analytic hierarchy process (AHP) approach was utilized to determine the suitable material through a customer survey to select the best yarn for the furnishing and upholstery industry in Varanasi. The results of the study showed that the customers have given more weight to the availability, comfort and color criteria of handloom products, whereas the weight of the cost was less compared to all other criteria. From the overall weight matrix, the pine apple yarn was ranked as the best yarn for the manufacturing of the Banaras brocade, whereas flax was ranked last. The study was only focused on the selection of natural yarns for Varanasi brocade, and the data were collected only from the handloom customers who prefer offline shopping. It does not consider online customers. Therefore, future research should include the other types of yarns and online customers for the research study. The input of the customers will be helpful for the Varanasi handloom product manufacturers to understand customers’ requirements, and it will help to improve sales performance.

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Title: Selection of yarns for manufacturing handloom Varanasi brocade by using the AHP method
Authors: Angika Kushwaha
Kavita Chaudhary
C. Prakash
M. K. P. Naik
Publication date: 31-07-2023
Publisher: Springer Berlin Heidelberg
Published in: Polymer Bulletin / Issue 5/2024
Print ISSN: 0170-0839
Electronic ISSN: 1436-2449
DOI: https://doi.org/10.1007/s00289-023-04933-z

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