Skip to main content
Disciplines
Automotive Business IT + Informatics Construction + Real Estate Electrical Engineering + Electronics Energy + Sustainability Insurance + Risk Finance + Banking Management + Leadership Marketing + Sales Mechanical Engineering + Materials
Events
DE
EN
Books
Journals
Topic Page
Marketing
Start single access now
Access for companies
EXTENDED SEARCH
Log in
Top
Published in:
A Serious Game to Inform about HIV Prevention: HInVaders, a Case Study Read chapter Read first chapter

2013 | OriginalPaper | Chapter

Servitization versus Commoditization: the Business Model Dilemma Confronting Serious Games for Health

Authors : Alasdair G Thin, Giusy Fiucci, Angelo Marco Luccini, Michel Rudnianski, Rosa García Sánchez, Jannicke Baalsrud Hauge

Published in: Games for Health

Publisher: Springer Fachmedien Wiesbaden

Log in

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

There is growing interest in the use of Serious Games (SGs) to tackle major health issues. Challenges to their adoption and use includes the cost of development and the need to provide evidence of effectiveness. However, an equally pressing dilemma facing the establishment of a market for SGs is the general commoditization of digital media and erosion (diminution) of economic value. Given the substantial upheaval in the entertainment games, software, music, book publishing, and newspaper industries, it seems unlikely that SGs for health will be immune from such market pressures if they persist in being conceptualized and designed as products. The solution is to switch business strategy by re-conceptualizing and designing SGs for health as networked services. The benefits will include personalization, integration with health administration systems, and importantly, the ability control access and therefore the adoption of pay-per-use revenue models, and ultimately the preservation of value.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

inform now
previous chapter Attributing Design Decisions in the Evaluation of Game- Based Health Interventions
next chapter IGER: A Game Engine Specifically Tailored to Rehabilitation
Literature
1.
World Health Organization.: Preamble to the Constitution of the World Health Organization as adopted by the International Health Conference, New York, 19 June – 22 July 1946; signed on 22 July 1946 by the representatives of 61 States (Official Records of the World Health Organization, no. 2, p. 100) and entered into force on 7 April 1948. New York (1946)
2.
Lindström, B., Eriksson, M.: From health education to healthy learning: Implementing salutogenesis in educational science. Scand. J. Public Health. 39, 85–92 (2011)CrossRef
3.
4.
5.
Redd, W.H., Jacobsen, P.B., Die-Trill, M., Dermatis, H., McEvoy, M., Holland, J.C.: Cognitive/attentional distraction in the control of conditioned nausea in pediatric cancer patients receiving chemotherapy. J. Consult. Clin. Psych. 55, 391–395 (1987)CrossRef
6.
Lum, E.H., Gross, T.J.: Telemedical education: teaching spirometry on the Internet. Am. J. Physiol. 276, S55-S61 (1999)
7.
Vilozni, D., Barak, A., Efrati, O., Augarten, A., Springer, C., Yahav, Y., Bentur, L.: The role of computer games in measuring spirometry in healthy and “asthmatic” preschool children. Chest. 128, 1146–1155 (2005)CrossRef
8.
Kron, F.W., Gjerde, CL., Sen, A., Fetters, M.D.: Medical student attitudes toward video games and related new media technologies in medical education. BMC Med. Educ. 10, 50 (2010)CrossRef
9.
Linehan, C., Lawson, S., Doughty, M., Kirman, B.: There’s no Ê»I’ in Ê»Emergency Management Team:’ designing and evaluating a serious game for training emergency managers in group decision making skills. In: Proceedings of the 39th Conference of the Society for the Advancement of Games & Simulations in Education and Training, pp. 20-27 (2009)
10.
Hurkmans, H.L., van den Berg-Emons, R.J., Stam, H.J.: Energy expenditure in adults with cerebral palsy playing Wii Sports. Arch. Phys. Med. Rehabil. 91, 1577–1581 (2010)
11.
Thin, A.G., Hansen, L., McEachen, D.: Flow Experience and Mood States whilst Playing Body-Movement Controlled Video Games. Games and Culture. 6, 414–428 (2011)CrossRef
12.
Mueller, F.F., Stevens, G., Thorogood, A., O’Brien, S., Wulf, V.: Sports over a distance. Pers. Ubiquit. Comput. 11, 633–645 (2007)CrossRef
13.
Suellentrop, C.: Game Changers: How Videogames Trained a Generation of Athletes. Wired Magazine. 18 (2010)
14.
Kato, P.M.: Video games in health care: Closing the gap. Rev. Gen. Psychol. 14, 113–121 (2010)CrossRef
15.
van der Spek, E.D., van Oostendorp, H., Meyer, J-J.C.: Introducing surprising events can stimulate deep learning in a serious game. Brit. J. Educ. Technol. 44, 156–169 (2013)CrossRef
16.
Juul, J.: Half-Real: Video Games between Real Rules and Fictional Worlds. MIT Press, Cambridge (2005)
17.
Gotsis, M., Wang, H., Spruijt-Metz, D., Jordan-Marsh, M., Valente, T.W.: Wellness Partners: Design and Evaluation of a Web-Based Physical Activity Diary with Social Gaming Features for Adults. JMIR Res. Protoc. 2, e10 (2013)CrossRef
18.
Thin, A.G., Gotsis, M.: Game-Based Interactive Media in Behavioral Medicine: Creating Serious Affective-Cognitive-Environmental-Social Integration Experiences. In: Marcus, A. (ed.) Design, User Experience, and Usability: Health, Learning, Playing, Cultural, and Cross-Cultural User Experience 2nd Int Conf (DUXU)/HCII 2013. LNCS, vol. 8013 (Part II), pp. 470–479. Springer, Heidelberg (2013)CrossRef
19.
Lewis, M.W.: Analysis of the roles of “serious games” in helping teach health-related knowledge and skills and in changing behavior. J. Diabetes Sci. Technol. 1, 918–920 (2007)
20.
Chen, X.: Influence from the Serious Games on Mobile Game Developers’ Commercial Strategies. In: Proceedings of ISBIM ’08: International Seminar on Business and Information Management. 207–209 (2008)
21.
Gershenfeld, A.: Response to Merrilea Mayo’s paper Bringing Game Based Learning To Scale: The Business Challenges of Serious Games. In Proceedings of Learning Science: Computer Games, Simulations, and Education, Washington DC (2009)
22.
Longman, P.: The Best Care Anywhere. Washington Monthly. Jan/Feb (2005)
23.
Aspinall, M.G., Hamermesh, R.G.: Realizing the Promise of Personalized Medicine. Harvard Bus. Rev. 85, 108–117 (2007)
24.
25.
26.
Hill, P.: Tangibles, Intangibles and Services: A New Taxonomy for the Classification of Output. Can. J. Econ. 32, 426–446 (1999)
27.
Vandermerwe, S., Rada, J.: Servitization of business: Adding value by adding services. Eur. Manage. J. 6, 314–324 (1988)
28.
Metadata
Title
Servitization versus Commoditization: the Business Model Dilemma Confronting Serious Games for Health
Authors
Alasdair G Thin
Giusy Fiucci
Angelo Marco Luccini
Michel Rudnianski
Rosa García Sánchez
Jannicke Baalsrud Hauge
Copyright Year
2013
Publisher
Springer Fachmedien Wiesbaden
Book
Games for Health

Print ISBN: 978-3-658-02896-1

Electronic ISBN: 978-3-658-02897-8

Copyright Year: 2013

DOI
https://doi.org/10.1007/978-3-658-02897-8_6

Premium Partner

    Image Credits