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Erschienen in:
A Serious Game to Inform about HIV Prevention: HInVaders, a Case Study Kapitel lesen Erstes Kapitel lesen

2013 | OriginalPaper | Buchkapitel

Servitization versus Commoditization: the Business Model Dilemma Confronting Serious Games for Health

verfasst von : Alasdair G Thin, Giusy Fiucci, Angelo Marco Luccini, Michel Rudnianski, Rosa García Sánchez, Jannicke Baalsrud Hauge

Erschienen in: Games for Health

Verlag: Springer Fachmedien Wiesbaden

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Abstract

There is growing interest in the use of Serious Games (SGs) to tackle major health issues. Challenges to their adoption and use includes the cost of development and the need to provide evidence of effectiveness. However, an equally pressing dilemma facing the establishment of a market for SGs is the general commoditization of digital media and erosion (diminution) of economic value. Given the substantial upheaval in the entertainment games, software, music, book publishing, and newspaper industries, it seems unlikely that SGs for health will be immune from such market pressures if they persist in being conceptualized and designed as products. The solution is to switch business strategy by re-conceptualizing and designing SGs for health as networked services. The benefits will include personalization, integration with health administration systems, and importantly, the ability control access and therefore the adoption of pay-per-use revenue models, and ultimately the preservation of value.

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Vorheriges Kapitel Attributing Design Decisions in the Evaluation of Game- Based Health Interventions
Nächstes Kapitel IGER: A Game Engine Specifically Tailored to Rehabilitation
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Metadaten
Titel
Servitization versus Commoditization: the Business Model Dilemma Confronting Serious Games for Health
verfasst von
Alasdair G Thin
Giusy Fiucci
Angelo Marco Luccini
Michel Rudnianski
Rosa García Sánchez
Jannicke Baalsrud Hauge
Copyright-Jahr
2013
Verlag
Springer Fachmedien Wiesbaden
Buch
Games for Health

Print ISBN: 978-3-658-02896-1

Electronic ISBN: 978-3-658-02897-8

Copyright-Jahr: 2013

DOI
https://doi.org/10.1007/978-3-658-02897-8_6

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