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Published in:
1983 | OriginalPaper | Chapter
Setting up a Small Business
Authors : Jim Dewhurst, Paul Burns
Published in: Small Business
Publisher: Macmillan Education UK
Included in: Professional Book Archive
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Many people set up small businesses simply because they prefer to be their own boss and work at their own pace. They go into the business with little more than blind optimism about the marketability of one, single product. Unfortunately, their chances of success on this basis are slim.