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Key Influencers: Locating, Measuring, and Creating Programs to Influence Social Media Influencers Read chapter Read first chapter

2015 | OriginalPaper | Chapter

Social Networking as a Marketing Tool

Authors : Yeşim Ulusu, Beril Durmuş, E. Serra Yurtkoru

Published in: Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference

Publisher: Springer International Publishing

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This study was conducted to understand factors that would affect amount of social networking and marketing activities performed. Data were collected from current Facebook users via electronic questionnaire. The results revealed that the main factor influencing networking and marketing activity on the Facebook was trust.

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Metadata
Title
Social Networking as a Marketing Tool
Authors
Yeşim Ulusu
Beril Durmuş
E. Serra Yurtkoru
Copyright Year
2015
Book
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference

Print ISBN: 978-3-319-11796-6

Electronic ISBN: 978-3-319-11797-3

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-11797-3_148