Social Trigger—A New Vector of Management in an Innovative Economy

Today, the large-scale diffusion of modern innovative technologies forms a new model of worldview, where the physical picture of the world is viewed through the prism of creativity, creating new types of creativity. The innovation space as a determinant of this new paradigm provides manifestations of a person’s unique ability to creatively intervene in the course of society’s development by generating and using their knowledge. A person acts as a translator of innovative culture, ensuring the formation of the human potential of the territory, capable of accumulation, reproduction of knowledge, their increment, self-development, and generating innovative transformations of the territory. Creative and innovative human activity shifts from the position of a spontaneous process and becomes a manageable resource for the development of the territory. Taking as a basis the socio-cultural theory of Vygotsky (Imagination and creativity in childhood. Perspektiva Publishing House, St. Petersburg, 125p, 2020) and the research of Ribot (Creative imagination: Trans. from the French Ed. 2-E. LENAND, Moscow, 328p, 2019), the author considers such managerial processes in the conditions of the initial formation of a comfortable socio-cultural space, where the interaction of individuals in the space of everyday life will be carried out in conditions of creativity and creativity. Here, the objects of management are an innovative personality (a new social type of personality, convenient for an innovative economy, capable of generating and introducing into economic circulation the results of intellectual activity) and a creative personality (self-creating, sufficiently contradictory, free, socially maladaptive). But it is worth noting that a creative person is not always an innovator. Social triggers for maximizing intellectual property objects and their commercialization in the territory ensure the participation of a creative person in the innovation economy, thereby changing the territorial management system of innovative development and its infrastructural support.