2022 | OriginalPaper | Chapter
Soziale Künstliche Intelligenz für die Markenstimme – KIMS-Matrix als Orientierungsrahmen
Authors : Alexandra Kirkby, Carsten Baumgarth, Jörg Henseler
Published in: Integriertes Online- und Offline-Channel-Marketing
Publisher: Springer Fachmedien Wiesbaden
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