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2. State oft the Art des Reputationsmanagements für Manager und Führungskräfte

  • 2015
  • OriginalPaper
  • Chapter
Published in:
Authors
Prof. Dr. Anabel Ternès
Dipl.-Betriebswirt (B.A.) Christopher Runge
Published in
Reputationsmanagement
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Jeder Mitarbeiter ist zugleich auch Botschafter seines Unternehmens. Wunderbar, wenn der Mitarbeiter sich im Netz so verhält, dass jedes Unternehmen stolz auf ihn sein kann. Die private Nutzung von Social-Media-Foren kann sich aber durchaus auch negativ auf den Arbeitgeber auswirken. Nicht nur anzügliche oder peinliche Partyfotos können ein schlechtes Licht sowohl auf Mitarbeiter wie auch auf Arbeitgeber werfen.

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previous chapter Einleitung
next chapter Beispiele für Reputationsmanagement
Title
State oft the Art des Reputationsmanagements für Manager und Führungskräfte
Authors
Prof. Dr. Anabel Ternès
Dipl.-Betriebswirt (B.A.) Christopher Runge
Copyright Year
2015
Book
Reputationsmanagement

Print ISBN: 978-3-658-10306-4

Electronic ISBN: 978-3-658-10307-1

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-658-10307-1_2
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