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Consumer Behavior: Internal Factors Read chapter Read first chapter

2019 | OriginalPaper | Chapter

4. Strategic Capability and Direction

Author : Rajagopal

Published in: Contemporary Marketing Strategy

Publisher: Springer International Publishing

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Abstract

This chapter deliberates strategic capabilities and direction toward developing long-term marketing strategies by strengthening the organizational capabilities and competencies. Discussions in this chapter contribute new perspectives on improving the capabilities and competencies in an organization by engaging employees and stakeholders across the human resources ecosystem. Discussions also portray the attributes of team culture in business organizations for sustainable development. Developing organizational vision and mission with employee engagement and deriving sustainable advantages of continuous improvement efforts involving employees form the core of discussions in this chapter.

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Metadata
Title
Strategic Capability and Direction
Author
Rajagopal
Copyright Year
2019
Publisher
Springer International Publishing
Book
Contemporary Marketing Strategy

Print ISBN: 978-3-030-11910-2

Electronic ISBN: 978-3-030-11911-9

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-030-11911-9_4