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Published in:
2018 | OriginalPaper | Chapter
10. Strategic Framework—Build Your Brand
Author : Laura Mattia
Published in: Gender on Wall Street
Publisher: Springer International Publishing
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Abstract
I was flying home from Madrid to Newark on British Air in the summer of 2000. I had just spent a week reviewing the financial books, records, and projections of Telefónica, S.A. a Spanish multinational broadband and telecommunications provider. I was writing up some notes as I was formulating my opinion on whether Telcordia Technologies should acquire the company.