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Service Business
Published in: Service Business 4/2008

01-11-2008 | Original Paper

Strategic implications of the open-market paradigm under digital convergence: the case of small business C2C

Authors: Sunran Jeon, So Ra Park, L. A. Digman

Published in: Service Business | Issue 4/2008

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Abstract

This article presents the open-market paradigm in the context of digital convergence and proposes strategic directions for open-market participants. Although not a new phenomenon, open market has become the most popular e-business model, linking millions of buyer and seller individuals (Customer to Customer: C2C). This article examines the drivers of digital convergence that enable the open-market paradigm and conducts industry and Blue Ocean analyses for open-market business. Finally, a real-world application—the Cyworld market of Korea—is presented as an illustrative example.
previous article eBusiness applications in SMEs of Italian industrial districts: the textile and wood/furniture cases
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Literature
European Commission (1997) Green paper on the convergence of the telecommunications, media and information technology sectors, and implications for regulation. Towards an information society approach, COM (97) 623, Brussels 3, December. http://​www.​itb.​hu/​dokumentumok/​green_​paper/​. Retrieved 25 Jan 2008
Gartner (1999) When to leap on the hype cycle, Research Note DF-08-6751 Gartner Group. Stamford: unpublished
Greenstein S, Khanna T (1997) What does industry convergence mean? In: Yoffie DB (ed) Competing in the age of digital convergence. HBS Press, Boston, pp 201–226
Jung HJ (2006) Industrial information: observe the changes in the internet shopping paradigm. LG Weekly Economy
Kim WC, Mauborgne R (2004) Blue ocean strategy. Harv Bus Rev 82:76–84
Kim WC, Mauborgne R (2005) Blue ocean strategy: from the theory to practice. Calif Manag Rev 47:105–121
Park J-H (1999) New business paradigms in the emerging digital society. J Reg Dev 5:139–155
Porter ME (1988) Competitive advantage. Techniques for analyzing industries and competitions, 2nd edn. The free Press, New York
Yoffie DB (1996) Competing in the age of digital convergence. Calif Manag Rev 38:31–52
Metadata
Title
Strategic implications of the open-market paradigm under digital convergence: the case of small business C2C
Authors
Sunran Jeon
So Ra Park
L. A. Digman
Publication date
01-11-2008
Publisher
Springer-Verlag
Published in
Service Business / Issue 4/2008
Print ISSN: 1862-8516
Electronic ISSN: 1862-8508
DOI
https://doi.org/10.1007/s11628-008-0047-1

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