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2020 | OriginalPaper | Chapter

Strategic Planning to Promote the Cultural Heritage. The Business Model Canvas for the Kapodestrian Buildings of the Island of Aegina, Greece

Author : Kiriaki Alyfanti

Published in: Strategic Innovative Marketing and Tourism

Publisher: Springer International Publishing

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Abstract

Aegina is an island of rich culture. The aim of the present study is the strategic planning for the promotion of the cultural heritage through the implementation of the Business Model Canvas (BMC) for the promotion of the Kapodestrian buildings of the island of Aegina in Greece. First recording the historical Kapodestrian buildings of Aegina, then dimension the analysis of the organization’s environment, using SWOT analysis and suggestions for BMC implementation. The results of this study highlight the importance of some key success factors, such as the re-use of the historical Kapodestrian buildings in Aegina, the synergies and the formation of a strong rebranding strategy around cultural tourism.

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Title: Strategic Planning to Promote the Cultural Heritage. The Business Model Canvas for the Kapodestrian Buildings of the Island of Aegina, Greece
Author: Kiriaki Alyfanti
Publisher: Springer International Publishing
Book: Strategic Innovative Marketing and Tourism
Print ISBN: 978-3-030-36125-9

Electronic ISBN: 978-3-030-36126-6

Copyright Year: 2020
DOI: https://doi.org/10.1007/978-3-030-36126-6_56

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