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2020 | OriginalPaper | Chapter

Strategien zur Bewältigung der letzten Meile bei der Regionalvermarktung von Lebensmitteln

Authors : Christina Scharpenberg, Erik Pohl, Jutta Geldermann

Published in: Neue Dimensionen der Mobilität

Publisher: Springer Fachmedien Wiesbaden

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Abstract

In Deutschland steigt die Nachfrage nach regionalen Lebensmitteln seitens der Verbraucher zunehmend an (BMEL 2014, 2018; Buxel 2017; Gremmer et al. 2016). Laut einer Studie des Bundesministeriums für Ernährung und Landwirtschaft (BMEL) (2018) legen 78 % der Verbraucher Wert auf Regionalität bei der Herkunft von Lebensmitteln. Regionale Lebensmittel werden über verschiedene Vertriebswege abgesetzt.

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Metadata
Title
Strategien zur Bewältigung der letzten Meile bei der Regionalvermarktung von Lebensmitteln
Authors
Christina Scharpenberg
Erik Pohl
Jutta Geldermann
Copyright Year
2020
DOI
https://doi.org/10.1007/978-3-658-29746-6_51

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