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Published in:
1990 | OriginalPaper | Chapter
Strengths and Weaknesses of the Smaller Retailer
Authors : Gary Davies, Kim Harris
Published in: Small Business
Publisher: Macmillan Education UK
Included in: Professional Book Archive
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In true marketing fashion the next stage in the study of the ‘small’ retailer arena must be a strengths, weaknesses, opportunities and threats (SWOT) analysis of the sector. The authors’ optimism for the future of the smaller shopkeeper already evident from chapter 1 indicates that the strengths and opportunities analysis will act as a starting point for discussion.