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Information Science and Technology: A New Paradigm in Military Medical Research Read chapter Read first chapter

2019 | OriginalPaper | Chapter

6. Study on Consumer Requirements for Automotive Infotainment Systems

Authors : Aswin Sampath Kumar, Tuğrul Daim

Published in: R&D Management in the Knowledge Era

Publisher: Springer International Publishing

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Abstract

The core function of marketing is to discover and stimulate opportunities for firms output ([1], p. 10). In doing so, market research plays an important role in gathering information that is crucial for making business decisions ([2], p. 36). Market research is extremely important, especially for technology-based companies to understand customer direct and latent needs ([3], p. 1003).

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Metadata
Title
Study on Consumer Requirements for Automotive Infotainment Systems
Authors
Aswin Sampath Kumar
Tuğrul Daim
Copyright Year
2019
Publisher
Springer International Publishing
Book
R&D Management in the Knowledge Era

Print ISBN: 978-3-030-15408-0

Electronic ISBN: 978-3-030-15409-7

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-030-15409-7_6