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Published in:
2014 | OriginalPaper | Chapter
Sustainable Balanced Scorecard: Practical Application to a Services Company
Authors : Alfonso Redondo Castán, José Antonio Pascual Ruano, Angel Manuel Gento Municio, Javier Muñoz Sanz
Published in: Managing Complexity
Publisher: Springer International Publishing
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Abstract
We have developed, in partnership with a consulting firm, a tool that provides two basic goals: (1) The integration of the planning of Social Responsibility (CSR) with the strategic and operational planning of the company (BSC), in our case based on a patented management model with 7 + 1 levels, and (2) Monitoring the management of the CSR according to the activity carried out by the organization. This has allowed us to evaluate/test the quality and adaptability of the developed tool, identifying their strengths and weaknesses, areas for improvement and future lines of research or work.