Skip to main content
Top
Published in: Customer Needs and Solutions 3/2014

01-09-2014 | Research Article

Symbiotic Theorization

Author: Min Ding

Published in: Customer Needs and Solutions | Issue 3/2014

Log in

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

Grounded theory method (GTM) is the standard theorization approach used to develop theories grounded in data (TGD). In this paper, I propose symbiotic theorization (ST) as an alternate approach to developing theories grounded in data. Compared to GTM, ST elevates the role of subject matter owners (SMOs, the people whose behaviors a theoretician is studying) to theory aggregator to allow true emergence of theories grounded in data from their actions and interactions. This simultaneously reduces the role of theoretician to moderator, catalyst, and integrator of the theory. ST’s interpretation and implementation of emergence brings it in line with the modern concept of emergence in complex system theory. ST also introduces a third type of participant, theoretical coders (TCer), who are well versed in various theoretic codes and are hired to serve as catalysts for the emergence of theoretical relationships. ST specifies an environment where subject matter owners and theoreticians are motivated to work in a symbiotic manner to generate a good theory that is sufficiently abstract and comprehensive, while explaining and predicting well.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Literature
1.
go back to reference Bass FM (1993) The future of research in marketing: marketing science. J Mark Res 30(1):1–6CrossRef Bass FM (1993) The future of research in marketing: marketing science. J Mark Res 30(1):1–6CrossRef
2.
go back to reference Bass FM (1995) Empirical generalizations and marketing science: a personal view. Mark Sci 14(3):G6–G19CrossRef Bass FM (1995) Empirical generalizations and marketing science: a personal view. Mark Sci 14(3):G6–G19CrossRef
3.
go back to reference Charmaz K (2006) Constructing grounded theory: a practical guide through qualitative analysis. Sage, Thousand Oaks Charmaz K (2006) Constructing grounded theory: a practical guide through qualitative analysis. Sage, Thousand Oaks
4.
go back to reference Ding M (2007) An incentive-aligned mechanism for conjoint analysis. J Mark Res 44(2):214–223CrossRef Ding M (2007) An incentive-aligned mechanism for conjoint analysis. J Mark Res 44(2):214–223CrossRef
5.
go back to reference Ehrenberg ASC (1968) The elements of lawlike relationships. J R Stat Soc Ser A (General) 131(part 3):280–302 and 15–29 Ehrenberg ASC (1968) The elements of lawlike relationships. J R Stat Soc Ser A (General) 131(part 3):280–302 and 15–29
6.
go back to reference Ehrenberg ASC (1995) Empirical generalisations, theory, and method. Mark Sci 14(3):G20–G28CrossRef Ehrenberg ASC (1995) Empirical generalisations, theory, and method. Mark Sci 14(3):G20–G28CrossRef
7.
go back to reference Glaser BG (1978) Theoretical sensitivity. The Sociology Press, Mill Valley Glaser BG (1978) Theoretical sensitivity. The Sociology Press, Mill Valley
8.
go back to reference Glaser B, Strauss A (1967) Discovery of grounded theory: strategies for qualitative research. The Sociology Press, Mill Valley Glaser B, Strauss A (1967) Discovery of grounded theory: strategies for qualitative research. The Sociology Press, Mill Valley
9.
go back to reference Goldstein J (1999) Emergence as a construct: history and issues. Emerg Complex Organ 1(1):49–72 Goldstein J (1999) Emergence as a construct: history and issues. Emerg Complex Organ 1(1):49–72
10.
go back to reference Mas-Colell A, Whinston M, Green JR (1995) Microeconomic theory. Oxford University Press, Oxford Mas-Colell A, Whinston M, Green JR (1995) Microeconomic theory. Oxford University Press, Oxford
11.
go back to reference Hage J (1972) Techniques and problems in theory construction in sociology. John Wiley & Sons, New York Hage J (1972) Techniques and problems in theory construction in sociology. John Wiley & Sons, New York
12.
go back to reference Merton RK (1949) Social theory and social structure. The Free Press, New York Merton RK (1949) Social theory and social structure. The Free Press, New York
13.
go back to reference Merton RK, Kitt A (1950) Contributions to the theory of reference group behavior. The Free Press, Glencoe Merton RK, Kitt A (1950) Contributions to the theory of reference group behavior. The Free Press, Glencoe
14.
go back to reference Parsons T (1937) The structure of social action. The Free Press, New York Parsons T (1937) The structure of social action. The Free Press, New York
15.
go back to reference Strauss A, Corbin J (1990) Basics of qualitative research: grounded theory process and techniques. Sage Publications, Thousand Oaks Strauss A, Corbin J (1990) Basics of qualitative research: grounded theory process and techniques. Sage Publications, Thousand Oaks
Metadata
Title
Symbiotic Theorization
Author
Min Ding
Publication date
01-09-2014
Publisher
Springer US
Published in
Customer Needs and Solutions / Issue 3/2014
Print ISSN: 2196-291X
Electronic ISSN: 2196-2928
DOI
https://doi.org/10.1007/s40547-014-0019-7

Other articles of this Issue 3/2014

Customer Needs and Solutions 3/2014 Go to the issue