Ausgabe 3/2014
Inhalt (7 Artikel)
Perspectives
Perspectives on Bayesian Methods and Big Data
Greg M. Allenby, Eric T. Bradlow, Edward I. George, John Liechty, Robert E. McCulloch
Research Article
Exploring the Relationship Between Online Search and Offline Sales for Better “Nowcasting”
Sandeep R. Chandukala, Jeffrey P. Dotson, Qing Liu, Stefan Conrady
Research Article
The Strategic Implications of Switching Costs Under Customized Pricing
Yuxin Chen, Pradeep Bhardwaj, Sridhar Balasubramanian
Research Article
The Price Knowledge Paradox: Why Consumers Have Lower Confidence in, but Better Recall of Unfamiliar Prices
Charlotte Gaston-Breton, Priya Raghubir
Research Article
Understanding Homeowners’ Pricing Decisions: An Investigation of the Roles of Ownership Duration and Financial and Emotional Reference Points
Katherine E. Loveland, Naomi Mandel, Utpal M. Dholakia
Research Article
There’s Something in a Name: Value Relevance of Congruent Ticker Symbols
Raji Srinivasan, Nita Umashankar