Skip to main content
Disciplines
Automotive Business IT + Informatics Construction + Real Estate Electrical Engineering + Electronics Energy + Sustainability Insurance + Risk Finance + Banking Management + Leadership Marketing + Sales Mechanical Engineering + Materials
Events
DE
EN
Books
Journals
Topic Page
Marketing
Start single access now
Access for companies
EXTENDED SEARCH
Log in
Top
Published in:
Sustainability in a Digital World Needs Trust Read chapter Read first chapter

2017 | OriginalPaper | Chapter

Technology Adoption at the BOP Markets: Insights from Turk Telekom’s Focus on Inclusive Business

Authors : Dicle Yurdakul, Seda Müftügil Yalçın, Zeynep Gürhan-Canlı

Published in: Sustainability in a Digital World

Publisher: Springer International Publishing

Log in

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

The post 2015 agenda on sustainable development has emphasized the role of science, technology and innovation in promoting sustainable development (Chandran et al., Tech Monitor 14–19, 2015; Dosi and Freeman, in Dosi et al. (eds), Laboratory of economics and management (LEM), Sant’Anna School of Advanced Studies, Pisa 1988; Fagerberg et al., in Hall and Rosenberg (eds), Handbook of the economics of innovation, North Holland, 2010). The chapter examines Turk Telekom’s “Life is Simpler with Internet” initiative, which is an inclusive business activity that has contributed to both company’s sustainable market development and also to sustainable development goals in the Turkish context. By targeting to bridge the digital divide that persists in Turkey, the initiative depicts how Information and Communication Technology (ICT) is capable of reducing particular types of market separations between consumers and producers at the BOP, and thus facilitating market development at BOP (Tarafdar and Singh, Proceedings of SIG GlobDev 4th annual workshop, Shanghai, 2011). Considering the fruitful outcomes of this project, and business and social impact that could be created through the proliferation of ICT in BOP markets, the authors recommend companies to employ long-term, iterative efforts of awareness creation, knowledge and skill development and technology appropriation to reap the desired benefits.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

inform now
previous chapter Online Learning—Do MOOCs Contribute to the Goals of Agenda 21: “Education for Sustainable Development”?
next chapter “Down the Yellow Brick Road”: Challenging the Existing Business Models
Literature
Al-Tabbaa O, Leach D, March J (2014) Collaboration between nonprofit and business sectors: a framework to guide strategy development for nonprofit organizations. Voluntas 25(3):657–678CrossRef
Anderson J, Billou N (2007) Serving the world’s poor: innovation at the base of the economic pyramid. J Bus Strategy 28(2):14–21CrossRef
Blok V, Sjauw-Koen-Fa A, Omta O (2013) Effective stakeholder involvement at the base of the pyramid: the case of Rabobank. Int Food Agribus Man 16(A):39–44
Brugmann J, Prahalad CK (2007) Cocreating business’s new social compact. Harv Bus Rev 85(2):80–90
Burrell J (2008) Problematic empowerment: west African internet scams as strategic misrepresentation. Inform Technol Int Dev 4(4):15–30CrossRef
Calton JM, Werhane PH, Hartman LP, Bevan D (2013) Building partnerships to create social and economic value at the base of the global development pyramid. J Bus Ethics 117(4):721–733CrossRef
Chandran VGR, Kwee NB, Yuan WC, Kanagasundaram T (2015) Science, technology and innovation for inclusive development: reorganizing the national and regional systems of innovation. Tech Monitor, Jan–Mar:14–19
Cheung DKK, Welford RJ, Hills PR (2009) CSR and the environment: business supply chain partnerships in Hong Kong and PRDR, China. Corp Soc Resp Env Ma 6(5):250–263CrossRef
Davis FD (1989) Perceived usefulness, perceived ease of use and user acceptance of information technology. MIS Quart 13(3):319–340CrossRef
Del Baldo M (2013) Corporate social responsibility, human resource management and corporate family responsability. When a company is “The best place to work” Elica group, the hi-fi company. Ekonomska istraživanja – Econ Res Special Issue 26:201–224CrossRef
Dey BL, Binsardi B, Prendergast R, Saren M (2013) A qualitative enquiry into the appropriation of mobile telephony at the bottom of the pyramid. Int Market Rev 30(4):297–322CrossRef
Dosi G, Freeman C (1988) Technical change and economic theory. In: Dosi G, Freeman C, Nelson R, Silverberg G, Soete LL (eds) Laboratory of economics and management (LEM). Sant’Anna School of Advanced Studies, Pisa
Duran-Encalada JA, Paucar-Caceres A (2012) A system dynamics sustainable business model for Petroleos Mexicanos (Pemex): case based on the global reporting initiative. J Oper Res Soc 63(8):1065–1078CrossRef
Fagerberg J, Srholec M, Verspagen B (2010) Innovation and economic development. In: Hall B, Rosenberg N (eds) Handbook of the economics of innovation, vol II, North Holland, pp 833–872
Fisher K, Geenen J, Jurcevic M, McClintock K, Davis G (2009) Applying asset-based community development as a strategy for CSR: a Canadian perspective on a win–win for stakeholders and SMEs. Bus Ethics 18(1):66–82CrossRef
Franceys R, Weitz A (2003) Public private partnerships in infrastructure for the poor. J Int Dev 15(8):1083–1098CrossRef
Freeman C, Soete L (1997) The economics of industrial innovation, 3rd edn. MIT Press, Cambridge, MA
Galea G, McKee M (2014) Public-private partnerships with large corporations: setting the ground rules for better health. Health Policy 115(2–3):138–140CrossRef
Gatune J (2010) Africa’s development beyond aid: getting out of the box. Ann Am Acad Pol Soc Sci 632:103–120CrossRef
George G, McGahan AM, Prabhu J (2012) Innovation for inclusive growth: towards a theoretical framework and a research agenda. J Manage Stud 49(4):661–683CrossRef
German L, Schoneveld GC, Pacheco P (2011) Local social and environmental impacts of biofuels: global comparative assessment and implications for governance. Ecol Soc 16(4):29–43
Hahn R, Gold S (2014) Resources and governance in “base of the pyramid”-partnerships: assessing collaborations between businesses and non-business actors. J Bus Res 67(7):1321–1333CrossRef
Hammond A, Kramer WJ, Tran J, Katz R, Walker J (2007) The next 4 billion market size and business strategy at the base of the pyramid. World Resources Institute, Washington, DC
Hart SL (2005) Capitalism at the crossroads: the unlimited business opportunities in serving the world’s most difficult problems. Wharton School Publishing, Upper Saddle River
Hoejmose S, Brammer S, Millington A (2012) “Green” supply chain management: the role of trust and top management in B2B and B2C markets. Ind Market Manag 4:609–620CrossRef
Horst HA, Miller D (2006) The cell phone: an anthropology of communication. Berg Publishers, Oxford
Idemudia U (2009a) Assessing corporate-community involvement strategies in the Nigerian oil industry: an empirical analysis. Resour Policy 34(3):133–141CrossRef
Idemudia U (2009b) Oil extraction and poverty reduction in the Niger delta: a critical examination of partnership initiatives. J Bus Ethics 90:91–116CrossRef
Karnani A (2007) The mirage of marketing to the bottom of the pyramid: how the private sector can help alleviate poverty. Calif Manage Rev 49(4):90–111CrossRef
Kuriyan R, Ray I, Toyama K (2008) Information and communication technologies for development: the bottom of the pyramid model in practice. Inform Soc 24(2):93–104CrossRef
Liao SH, Chang WJ, Lee CC (2008) Mining marketing maps for business alliances. Expert Syst Appl 35(3):1338–1350CrossRef
Lin HY (2012) Cross-sector alliances for corporate social responsibility partner heterogeneity moderates environmental strategy outcomes. J Bus Ethics 110(2):219–229CrossRef
London T (2008) The base-of-the-pyramid perspective: a new approach to poverty alleviation. Acad Manage Proc 1:1–6CrossRef
London T, Rondinelli DA, O’Neill H (2006) Strange bedfellows: alliances between corporations and nonprofits. In: Shenkar O, Reuer JJ (eds) Handbook of strategic alliances. Sage, Thousand Oaks
Lundvall B, Vang J, Joseph K, Chaminade C (2009) Bridging innovation system research and development studies: challenges and research opportunities. In: 7th Globelics conference, Senegal
Marquez P, Reficco E, Berger G (2010) Socially inclusive business: engaging the poor through market initiatives in iberoamerica David Rockefeller center for Latin American Studies. Harvard University Press, Cambridge, MA
Nielsen AE, Thomsen C (2011) Sustainable development: the role of network communication. Corp Soc Resp Env Ma 18(1):1–10CrossRef
Prahalad CK (2005) The fortune at the bottom of the pyramid: eradicating poverty through profits. Wharton School Publishing, Upper Saddle River
Prahalad CK (2010) The fortune at the bottom of the pyramid: eradicating poverty through profits. Pearson Education, Upper Saddle River
Prahalad CK, Hart SL (2002) The fortune at the bottom of the pyramid. Strategy Bus 26:1–14
Rangan K, Quelch J, Herrero G, Barton B (2007) Business solutions for the global poor: creating social and economic value. Jossey-Bass, San Francisco
Reynoso J, Kandampully J, Xiucheng F, Paulose H (2015) Learning from socially driven service innovation in emerging economies. J Serv Manage 26(1):156–176CrossRef
Rivera-Santos M, Rufin C, Kolk A (2012) Bridging the institutional divide: partnerships in subsistence markets. J Bus Res 65(12):1721–1727CrossRef
Rogers EM (2003) Diffusion of innovations, 5th edn. Free Press, New York
Rotter JP, Airike PE, Mark-Herbert C (2014) Exploring political corporate social responsibility in global supply chains. J Bus Ethics 125(4):581–599CrossRef
Sanneh ES, Hu AH, Njai M, Ceesay OM, Manjang B (2014) Making basic health care accessible to rural communities: a case study of Kiang West district in rural Gambia. Public Health Nurs 31(2):126–133CrossRef
Schuster RT, Holtbrügge D (2014) Benefits of cross-sector partnerships in markets at the base of the pyramid. Bus Strat Environ 23(3):188–203CrossRef
Shivarajan S, Srinivasan A (2013) The poor as suppliers of intellectual property: a social network approach to sustainable poverty alleviation. Bus Ethics Q 23(3):381–406CrossRef
Simanis E (2010) Needs, needs everywhere, but not a BoP market to tap. In: London T, Hart S (eds) Next generation business strategies for the base of the pyramid: new approaches for building mutual value. FT Press, Upper Saddle River
Tasavori M, Zaefarian R, Ghauri PN (2015) The creation view of opportunities at the base of the pyramid. Entrep Region Dev 27(1–2):106–126CrossRef
Urquhart C, Liyanage S, Kah MM (2008) ICTs and poverty reduction: a social capital and knowledge perspective. J Inform Technol 23(3):203–213CrossRef
Venkatesh V, Bala H (2008) Technology acceptance model 3 and a research agenda on interventions. Decis Sci 39(2):273–315CrossRef
Venkatesh V, Davis FD (2000) A theoretical extension of the technology acceptance model: four longitudinal field studies. Manag Sci 46(2):186–204CrossRef
Vidal-Leon C (2013) Corporate social responsibility, human rights, and the world trade organization. J Int Econ Law 16(4):893–920CrossRef
Walsham G (2010) ICTs for the broader development of India: an analysis of the literature. Electron J Inform Syst Dev Countries 41(4):1–20
Webb JW, Kistruck GM, Ireland RD, Ketchen DJ (2010) The entrepreneurship process in base of the pyramid markets: the case of multinational enterprise/nongovernment organization alliances. Entrep Theory Pract 34(3):555–581CrossRef
Metadata
Title
Technology Adoption at the BOP Markets: Insights from Turk Telekom’s Focus on Inclusive Business
Authors
Dicle Yurdakul
Seda Müftügil Yalçın
Zeynep Gürhan-Canlı
Copyright Year
2017
Book
Sustainability in a Digital World

Print ISBN: 978-3-319-54602-5

Electronic ISBN: 978-3-319-54603-2

Copyright Year: 2017

DOI
https://doi.org/10.1007/978-3-319-54603-2_19

Premium Partner

    Image Credits