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Published in:
1998 | OriginalPaper | Chapter
Telebusiness and the Company Plan
Author : Valerie O’Dea
Published in: Better Business by Phone
Publisher: Macmillan Education UK
Included in: Professional Book Archive
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In its broadest sense, telebusiness is any activity connected with conducting business by telephone. Its closest synonym being telemarketing. Many people, however, do not fully understand telemarketing and still confuse it with old-fashioned telesales techniques. Those who have yet to get to grips with the entire sphere of marketing itself think telemarketing is merely a way of conducting research by phone!