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Published in:
2023 | OriginalPaper | Chapter
3. The Basic Assumptions of Co-creation
Author : Georg Michalik
Published in: Co-Creation Mindset
Publisher: Springer International Publishing
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Abstract
The basic assumptions underlying co-creation are its mindset, the values of co-creation and its principles. Mindset, values and principles create the common denominator of how co-creation should be lived. They can be referred to and thus create clarity as to what belongs to co-creation and what does not. They also create an understanding of the spirit of co-creation. It can be the north star to question repeatedly whether one is on the right path.