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2023 | OriginalPaper | Chapter

4. The Potentialum Organizational Model

Author : Georg Michalik

Published in: Co-Creation Mindset

Publisher: Springer International Publishing

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Abstract

Co-creation takes place in organizations and companies. What moves organizations today? What are the factors that determine success and failure? The picture that participants have of their company determines what conclusions they draw and which measures they arrive at in workshops. Co-creation without such a common picture would be random and arbitrary. In order to successfully develop forward-looking results, a common understanding of what the organization stands for, what is important to it and where it is on the path to the goal is needed.

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previous chapter The Basic Assumptions of Co-creation

next chapter Structure of the Potentialum Model

Potentialum is a stand-alone online analysis with an advisory process: www.potentialum.ch

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Title: The Potentialum Organizational Model
Author: Georg Michalik
Publisher: Springer International Publishing
Book: Co-Creation Mindset
Print ISBN: 978-3-031-21190-4

Electronic ISBN: 978-3-031-21191-1

Copyright Year: 2023
DOI: https://doi.org/10.1007/978-3-031-21191-1_4