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Journal of the Academy of Marketing Science
Published in: Journal of the Academy of Marketing Science 3/2003

01-06-2003 | Special Section Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000–2003 Outstanding Reviewer Award Recipients

The dangers of poor construct conceptualization

Author: Scott B. MacKenzie

Published in: Journal of the Academy of Marketing Science | Issue 3/2003

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Metadata
Title
The dangers of poor construct conceptualization
Author
Scott B. MacKenzie
Publication date
01-06-2003
Publisher
Springer-Verlag
Published in
Journal of the Academy of Marketing Science / Issue 3/2003
Print ISSN: 0092-0703
Electronic ISSN: 1552-7824
DOI
https://doi.org/10.1177/0092070303031003011

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