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2020 | OriginalPaper | Chapter

4. The Emergence of New Business Models to Foster Sustainability: Applying Technology to Revise the Fashion Industry

Authors : Nina Bürklin, Kathrin Risom

Published in: Technology-Driven Sustainability

Publisher: Springer International Publishing

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Abstract

New service offerings, moving away from individual ownership towards access-based consumption, are rapidly evolving, addressing changing customer needs of sustainability concerns. Thereby, advancements of digital technologies enable new business models to evolve allowing for innovative forms of resource allocation. This chapter investigates the role of innovative businesses on sustainable development including two case studies.
A thorough literature review on current trends in digital technology and consumption modes is presented. Specifically, different concepts of access-based services and collaborative consumption are discussed. Furthermore, this research is complemented by two case studies from the fashion industry, namely the companies “MUD Jeans” and “Filippa K”, to illustrate theoretical considerations of short-term rental and long-term leasing in a practical context.
Overall, it becomes clear that pioneering businesses in the fashion industry allow for new forms of value creation, including a variety of stakeholders. The two exemplary cases show that future-oriented companies can not only enhance customer value but also profit economically while reducing their negative environmental impact. Thus, our research corresponds to the shift from classical goods-dominant logic towards service-dominant logic, considering the change in assumptions made about value creation.

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previous chapter A Designer Contribution to the Use of CNC Machines Within the Supply Chain in Order to Extend Clothing Life Span
next chapter Removing the Dye Kitchen from the Textile Supply Chain
Footnotes
1
All information is based on Filippa K (2018), unless otherwise indicated.
 
2
All case information is based on Mud Jeans (2018), unless otherwise indicated.
 
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Metadata
Title
The Emergence of New Business Models to Foster Sustainability: Applying Technology to Revise the Fashion Industry
Authors
Nina Bürklin
Kathrin Risom
Copyright Year
2020
Publisher
Springer International Publishing
Book
Technology-Driven Sustainability

Print ISBN: 978-3-030-15482-0

Electronic ISBN: 978-3-030-15483-7

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-030-15483-7_4