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Political Behavior
Published in: Political Behavior 3/2010

01-09-2010 | Original Paper

The Enduring Effects of Social Pressure: Tracking Campaign Experiments Over a Series of Elections

Authors: Tiffany C. Davenport, Alan S. Gerber, Donald P. Green, Christopher W. Larimer, Christopher B. Mann, Costas Panagopoulos

Published in: Political Behavior | Issue 3/2010

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Abstract

Recent field experiments have demonstrated the powerful effect of social pressure messages on voter turnout. This research note considers the question of whether these interventions’ effects persist over a series of subsequent elections. Tracking more than one million voters from six experimental studies, we find strong and statistically significant enduring effects one and sometimes two years after the initial communication.
previous article An Experiment Testing the Relative Effectiveness of Encouraging Voter Participation by Inducing Feelings of Pride or Shame

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Literature
Ayres, I., Raseman, S., & Shih, A. (2009). Evidence from two large field experiments that peer comparison feedback can reduce residential energy usage. Unpublished manuscript, Yale Law School. SSRN 1434950.
Bandura, A. (1977). Social learning theory. Englewood Cliffs, NJ: Prentice Hall.
Davenport, T. C. (2010). Public accountability and political participation: Effects of a face-to-face feedback intervention on voter turnout of public housing residents. Political Behavior, forthcoming. doi:10.​1007/​s11109-010-9109-x.
Gerber, A. S., Green, D. P., Kaplan, E. H., & Kern, H. L. (2010a). Treatment, control, and placebo: Efficient estimation for three-group experiments. Political Analysis, forthcoming.
Gerber, A. S., Green, D. P., & Larimer, C. W. (2008). Social pressure and voter turnout: Evidence from a large-scale field experiment. American Political Science Review, 102(1), 33–48.CrossRef
Gerber, A. S., Green, D. P., & Larimer, C. W. (2010b). An experiment testing the relative effectiveness of encouraging voter participation by inducing feelings of pride or shame. Political Behavior, forthcoming. doi:10.​1007/​s11109-010-9110-4.
Gerber, A. S., Green, D. P., & Shachar, R. (2003). Voting may be habit forming: Evidence from a randomized field experiment. American Journal of Political Science, 47(3), 540–550.CrossRef
Goldstein, N. J., Cialdini, R. B., & Griskevicius, V. (2008). A room with a viewpoint: Using social norms to motivate environmental conservation in hotels. Journal of Consumer Research, 35(3), 472–482.CrossRef
Green, D. P., Leong, T. Y., Kern, H. L., Gerber, A. S., & Larimer, C. W. (2009). Testing the accuracy of regression discontinuity analysis using experimental benchmarks. Political Analysis, 17(4), 400–417.CrossRef
McConnell, M., Sinclair, B., & Green D. P. (2010). Detecting social networks: Design and analysis of multilevel experiments. Paper presented at the Third Annual Center for Experimental Social Science and New York University Experimental Political Science Conference, February 5–6, 2010.
Panagopoulos, C. (2010). Affect, social pressure and prosocial motivation: Field experimental evidence of the mobilizing effects of pride, shame and publicizing voting behavior. Political Behavior, forthcoming. doi:10.​1007/​s11109-010-9114-0.
Plutzer, E. (2002). Becoming a habitual voter: Inertia, resources, and growth in young adulthood. American Political Science Review, 96(1), 41–56.CrossRef
Metadata
Title
The Enduring Effects of Social Pressure: Tracking Campaign Experiments Over a Series of Elections
Authors
Tiffany C. Davenport
Alan S. Gerber
Donald P. Green
Christopher W. Larimer
Christopher B. Mann
Costas Panagopoulos
Publication date
01-09-2010
Publisher
Springer US
Published in
Political Behavior / Issue 3/2010
Print ISSN: 0190-9320
Electronic ISSN: 1573-6687
DOI
https://doi.org/10.1007/s11109-010-9122-0

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